Building a software as a product?

I was recently talking to some companies who were looking at developing a product for resell, however, understanding their situation, they seem to be building application for each project... I started to explain the different, and realised i wrote this a while ago on linkedin, so i thought i did share again

https://www.linkedin.com/posts/sam-siah-b597584_building-a-software-product-activity-6925420717014474753-p-HV?utm_source=share&utm_medium=member_android&rcm=ACoAAADSpXUB7tTK7fxnFPx5K_XSGKiiDWykmS8